Blog ·
Scheduled social posting: publishing to Telegram, Instagram and YouTube without manual work
One piece of content has to be prepared separately for every platform, because image sizes and caption lengths differ. Here is how we removed that work for ourselves.
What scheduled posting is
Scheduled posting means a post goes out by itself at a set time. You prepare the content once and a system sends it to Telegram, Instagram, YouTube and other platforms on a schedule.
Most of the time goes into preparation. Every platform has its own requirements for image size and caption length, so one release turns into several files and texts.
An off-the-shelf tool or your own system
A ready-made scheduling tool is enough if you run one or two platforms and publish the content as it is.
Your own system makes sense in these cases:
- content has to be reworked for each platform;
- images are built from a template out of text and a background;
- there are several projects, each with its own schedule and accounts;
- a person has to approve a post before it goes out;
- you need to see what went out and what failed.
How our Poster 2.0 works
We built such a system for ourselves, and Void Studio's posts go out through it. The work happens in three steps.
1. Content
An idea, a text and source media go into the system. Every project has a profile that records its topic, language, platforms and schedule. Thanks to the profile, a new project can be added without changing code.
2. Formats
From one release the system builds images and video in the right sizes for every platform, with captions. This step runs on templates and uses no AI, so the result is predictable. The finished files go through an automatic check.
3. Publishing
The release takes its slot in the schedule. An admin gets a preview in advance and presses OK or Reject. Until a person approves the release, it stays unpublished. At the set time the system checks the files once more, publishes and records the result.
What this gives you
- A release is prepared once for all platforms.
- Posts go out on schedule even when everyone is busy.
- A broken file is found before publishing.
- For every release you can see where it went out and with what result.
Where to start
Write down what you do by hand for every post: which sizes you prepare, where and when you send them, who checks. The steps that repeat the same way every time can be handed to a system first. Usually that is preparing sizes and sending on a schedule.